A campaign for TG4 to stir emotion and celebrate all fluency levels of the Irish language – a unique and special language that Irish people own. In Irish/Gaeilge we don’t say “I speak Irish”, we say “I have Irish”. It belongs to me. Tá Gaeilge Agam. Gaeilge can and should represent all of the vibrancy, inclusiveness, openness and idiosyncrasy of modern Ireland!

A series of dramatic imagery for the campaign using people with various different levels of Gaeilge and stunning portraits of Panti Bliss, Blindboy, Sene Naoupu, Catlin Nic Aoidh and Chris Hadfield.

The typography deliberately integrated into each portrait to show how each person owns the language.