Men are realising that there are no rules anymore. As a result, men’s grooming and care is at the cusp of unprecedented change. Harry’s has the opportunity to lead the way and meet the needs of this expanding male mindset.

All men are three dimensional, even superstar footballers like Harry Kane. Showcasing him in a way never seen before, he is more relatable than ever in a category that stereotypes sportsmen as an unachievable aspiration.