London is on a drive to reduce CO2 emissions and create smarter solutions across the transport sector.   This is being driven by the Mayor of London, who is driving multiple initiatives to create a smarter energy infrastructure.  

Within this context, our campaign sits right at the heart of that objective. We are using a waste product to help resolve an energy problem. It's an example of the circular economy, turning a bi product of human consumption back into a energy to fuel their transport needs.  And we are reducing Co2 emissions.