Creativity scores have been in decline since the 90’s. And with researchers finding that 7/10 people aren’t acting on their creative potential, one thing is clear: creativity is under threat. However, Apple believes that creativity moves the world forward. Which is why, during the holiday season, the brand wanted to send an inspiring message aimed at creators everywhere.

“Share Your Gifts” is a modern day fairytale that tells the story of a young woman named Sofia and her journey towards finding the courage to put herself out there. Billie Eillish, a 16-year old music artist, created an original track for the film.