Everyone has the right to be themselves, and Massholes Not Assholes unapologetically uses that fundamental American ideal to demonstrate how anyone can open their mind to be inclusive of others. Edited by PS260's Tyler Hurst and produced in partnership with Mullen Lowe Boston and Sweet Rickey, this spot loudly and proudly supports upholding the civil rights of Massachusetts' transgender community. It cleverly begs the question; if we freely use our freedom to drive, park, and shout expletives about sports teams indiscriminately, who are we to discriminate against anyone based on their gender identity? All of us here at PS260 are exceptionally honored to have been part of creating this culturally significant piece of advertising and to participate in broadening the conversation about transgender equality worldwide.