#BOOBERANG

Making breast checking as easy as checking Instagram.

Booberang was born from a problem we realised as young women. None of us knew how to check our boobs for cancer, and when we did search online, content was either non existent, or pretty scary. 

During Breast Cancer Awareness Month, we changed ‘Boomerangs’ to ‘Booberang’s, and encouraged women to make breast checking a fun part of everyday.

We created a breast check film which for the first time showed bare breasts, and hundreds of personalised infographics to better represent real women. Our team of influencers then shared fun “Booberangs” on Instagram Stories, as a reminder to their followers how simple checking can be. 

Above and beyond the numbers, with zero media spend, Booberang resulted in women finding lumps and getting checked, which we hope lead to saving their lives.