Warren Fu serves up a rapid-fire visual feast for his third collaboration with pop band The

1975. Warren shared his thoughts on the promo, saying:

“Culture has been missing music that defies the status quo, so I was excited to hear that

the band wanted to shake things up with their next video. ‘People’ is sort of a snapshot

of the current state of our world: social media addiction, misinformation, consumption,

environmental waste, binge watching, surveillance capitalism, apathy vs activism, all

trapped in a box of relentless media.

The elements fell into place to create the perfect storm. Ben Ditto, [the band’s creative

director], was responsible for the vile and subversive graphics that give the lyrics context.

Matty Healy [the lead singer] is one of those rare, once-in-a-generation performers that

can pull off this Molotov cocktail of rage and cheeky swagger. My job was to make sure

the camera, the movement and pacing all matched that explosive urgency. It felt like a

return to the raw aggression of 70s and 90s rock, but with modern technology.”

This music video was produced by Partizan’s Mayling Wong and shot by Rob Witt.

Special thanks to Black Island Studios, Matt Snowball Music, Arri Media and Panalux for

making this happen.